Recently, I attended the “Ready Set Fun! Bookfest” hosted by the local PBS station. There were lots of children and adults, and many booths. I brought my own children, who loved the afternoon.
Successful authors, I once believed, focused on what they did best. They wrote. They rearranged words on the page. And once their first novel was accepted for publication, they’d pop open the champagne, do a couple of book signings, and work full-bore on their second novel.
That was in my younger and more idealistic days – like, last year. My bubble was burst in spring 2013. At the time, WiDo Publishing was considering whether to take on my comedic novel, The Opposite of Everything. As part of the review process, WiDo asked me to submit a promotion blueprint, built around social media, detailing my plans for building an online presence. Creating buzz. What was my strategy for reaching out to reviewers? Garnering media coverage? What about my book tour?
Giving away a book can actually increase sales. And an excellent way to give away and get attention for your soon-to-be-launched book is through Goodreads.
A Goodreads giveaway generates excitement about an upcoming book launch. Prior to launch, the typical author is blogging, building relationships with other authors, setting up the blog tour, arranging reviews and blanketing social media with reminders about the release date. The author is definitely excited, but an author needs reader excitement as well. And what piques the avid reader’s interest more than a brand-new, FREE print novel? Go where the readers are to dangle that incentive in front of them. Right now, the gathering place for avid readers is Goodreads.