“Marketing for the Socially Awkward Introvert” / Liesel Jones

Liesel Jones, author of Roxanne in La La Land by L.A. DeVaul (Wido Publishing, 2011), shares her favorite method of marketing. Being a socially awkward introvert, Liesel speaks from painful experience. She sometimes blogs at Sapphire Cat.

Let’s face it, some of us writers are more secluded, nervous about making eye contact than others, and that’s fine, we all have our unique powers. But the question that used to get me down is: if I’m not outgoing and smiling and talking to people about my book, how will I sell anything?

So your book is coming out, or it’s out already, and you have heard the success stories about being a great marketer by doing simple things like posting on Facebook, Twitter, or whatever else. You will probably create a website or blog and convince yourself you can be outgoing for a while. And you are, blogging with personality and unleashing your charm on Twitter. But it feels forced, you can’t keep it up forever, and those bestseller numbers, or any numbers, just aren’t coming.

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“My Shot Gun Wedding with Social Media” / David Kalish

DavidAuthor 043Successful authors, I once believed, focused on what they did best. They wrote. They rearranged words on the page. And once their first novel was accepted for publication, they’d pop open the champagne, do a couple of book signings, and work full-bore on their second novel.

That was in my younger and more idealistic days – like, last year. My bubble was burst in spring 2013. At the time, WiDo Publishing was considering whether to take on my comedic novel, The Opposite of Everything. As part of the review process, WiDo asked me to submit a promotion blueprint, built around social media, detailing my plans for building an online presence. Creating buzz. What was my strategy for reaching out to reviewers? Garnering media coverage? What about my book tour?

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